health is a habbit

The Future of health & Nutrition

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Habbit is a nutrition tech company that applies modern science to help you be healthier through our proprietary foods & digital ecosystem.


Based on path breaking global research and formulated using only modern natural ingredients, our products make everyday nutrition simple, enjoyable and rewarding.

Our tech-led gamified health journey makes the Habbit experience the easiest way to be healthy for you and your loved ones.
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FOUNDERS

DHRUV BHUSHAN
Chief Executive Officer

MBA, IIM Indore | LLB, DU | ECO (H), DU

  • Built a global business & investment advisory firm.
  • Angel investor in startups like BharatPe and Rupifi.
  • Ex–management consultant at Accenture.
  • Lost over 70 kilos; dedicated to health and fitness.
  • Featured in the Limca Book of Records.
  • Expert in building teams and getting things done.
  • Deep industry and product insights, and right networks to scale rapidly.
DEV KABIR MALIK
Chief Brand Officer

NID Ahmedabad | ENSAD Paris

  • Country’s leading brand design expert.
  • Created the Bira91 brand and as Creative Director, led its growth into a beloved consumer brand.
  • Founder DKMD, a strategic brand consultancy responsible for growth focussed rebrands in various consumer sectors like Zilingo, Treebo Hotels, Sleepy Owl Coffee.
  • Passionate about building disruptive yet timeless consumer loved brands.

CORE TEAM

PRANIT ARORA
Sales & Growth

Reckitt Benckiser | GoMechanic | OYO | Rivigo | MDI Gurgaon

Over 7 years of experience in FMCG, Online and Offline sales, B2B, building large teams, scaling up.

RAJAT HOODA
Strategy & Operations

HSBC | Kellogg School of Management | IIM Indore

Over 9 years of global experience in strategic planning, business development and implementation.

ROHIT PILLAI
Marketing & Comms

Bira91 | Blue Tokai Coffee | Groupon | University of Bradford

Over 10 years of experience in marketing, brand, communication, events and community building.

CHIRAG SABUNANI*
Product Innovation

Only Great Foods | Kellogg School of Management | Northwestern University

Global expertise in food accelerators, ingredients, material science, recipe design and sports nutrition.

JAIDEEP KUMAR
Modern Trade & E-Com

Reckitt Benckiser | Institute of Technology & Management Mumbai

Over 6 years of experience in FMCG sales, BD, B2B and channel development.

DHRUV SAPRA
D2C, E-Com & Performance Marketing

Paytm | OYO | Indian Institute of Management Raipur

Over 3 years of experience in growth, performance & retention marketing at two unicorns.

DHRUV MALIK
Brand Management

Bira91 | Only Much Louder | The Gig Week | Delhi University

Over 6 years of experience in campaign management, marketing execution, activations, experiences and partnerships.

ANURAG DIXIT
Partner Networks & B2B

GoMechanic | OYO | Dr.A.P.J. Abdul Kalam Technical University

Over 4 years of experience in building partner networks, business development offline sales, inside sales and B2B sales.

PRITISH SETHI
HORECA & Marketplaces

Swiggy | James Walter Thompson | ICFAI Business School

Over 3 years of experience in BD, key account management, and stakeholder management.

VIPIN SHARMA
Fitness Community

Fitso | ICD | Tesco | Cardiff Metropolitan University

Over 10 years of global experience in business development and community building.

NANDINI SWAMINATHAN
Lifestyle Community

PopSockets | Chumbak | Livspace | Yahoo | LSR

Over 8 years of experience in social media, community building and influencer management.

ANUJ YADAV
Affiliate Networks & B2B

GoMechanic | Tech Mahindra | MMU

Over 5 years of experience in E-commerce, offline sales, B2B, channel management and relationship management.

SONIA VERMA
Inside Sales & Customer Experience

Fitness First | Cure.fit | Zumba | Delhi University

Over 4 years experience in customer service, customer experience and relationship management.

ZIAUL HASAN
D2C & Performance Marketing

    Supplecent | My Fit Fuel | Delhi University    

Manages performance marketing campaigns, analytics, lead generation, conversion and metrics.

VINOD KUMAR DHAWLA
Supply Chain & Logistics

    Supplecent | Limeroad | ICFAI University    

Over 6 years of experience in E-commerce supply chain and logistics management, first and last mile delivery operations.

ANKITA BHATTACHARYA
Digital Marketing

Scanova | Glossy Polish | MICA | UpGrad | IILM

Manages content, partnerships, digital campaigns, communities, profiles, analytics and ORM.

PRE-SEED INVESTORS

3one4 CAPITAL
Early Stage VC
UTSAV SOMANI
AngelList INDIA
VAIBHAV DOMKUNDWAR
Better Capital
HARSHAVARDHAN BOTHRA
RB Investments
KUSHAL BHAGIA
FirstCheque